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Who is Genesis Cars and should you buy one? Here’s What You Need to Know

In this vast expanse of the automotive world where choices abound, making that decision to buy a luxury car comes with its own set of cliffhangers. And if you have been eying the edge of that cliff, contemplating on driving away in a Genesis, here are some insights you should take under advisement.

Who is Genesis?

Genesis, the luxury arm of Hyundai, has been turning heads with a lineup that offers luxury, performance, and tech. But as is the case with making any big investment, diving into Genesis territory comes with its good news and bad.

The Reality of Buying Genesis

The buying process is one of the first hurdles that will greet a potential Genesis owner. Unlike other brands whose haggling might bag you some deal, in this case, Genesis sticks to its pricing no matter how few buyers would be. All of this exclusivity may be a double-edged sword, providing for exceptional ownership experience at the expense of pricing flexibility.

Photo by Hyundai Motor Group on Unsplash

The GV70 3.5 Twin Turbo Dilemma

Take, for example, the Genesis GV70 3.5 twin turbo. It’s a beast on wheels, but acquiring one of those means concerns like resale value, pricing that is non-negotiable, and a big delivery time and fee. One must ask: are luxury and performance worth waiting and the price?

Depreciation: The Unseen Cost

Depreciation is one factor that has to be well accounted for while buying any car, and the luxury cars don’t make an exception. Genesis, as a new high-end offering, undergoes higher depreciation compared to those with the brand name established in the market. The future value of the Genesis vehicle still remains unknown, which becomes one important point for finding takers in any person.

Photo by Sebastián Santacruz on Unsplash

Genesis in the Market

Despite such an offer, Genesis still lags behind this competition in sales since it has managed to develop and maintain a less distinguishing place on the market. This effect might be caused by combined facts of not being widely recognized by the consumers, as well as sales strategy that does not touch each potential buyer.

Product vs. Strategy: The Genesis Dichotomy

On the road, none of that can be spared for vehicles such as the GV70 when it comes to measuring against the competition, be it where performance, luxury, or value are concerned. In fact, where power and acceleration, not to mention a lower price point in beating its competitors’ offer, the GV70 is king of the hill. However, marketing and sales may not do justice to the quality of its vehicles from the approach of Genesis.

Photo by Hoyoun Lee on Unsplash

The Verdict

Buying a Genesis is measuring the very real advantage of the car against intangible elements of brand prestige and market perception. In wait, Genesis has a pretty nice product, but the prospective buyer needs to take stock of what they are actually signing up for in terms of the way the brand is sold to them, and the long term effects if their investment.

Final Thoughts

In the automotive journey, to choose a Genesis car is to chart a route full of promise and uncertainty. Their commitment to the quality and luxury in Genesis is apparent but the road in establishing a firm foot in the luxury car is long and twisting. For those willing to tread the path less traveled, Genesis offers a ride well worth considering.

Photo by Hyundai Motor Group on Unsplash


  1. What makes Genesis stand out in the luxury car market? Genesis distinguishes itself through cutting-edge design, advanced technology, and competitive pricing.
  2. Is the Genesis brand good buy? Yes, if you prioritize performance, luxury, and value, though considerations like resale value and brand prestige should be factored in.
  3. Can I negotiate the price of a Genesis vehicle? Typically, Genesis maintains a no-haggle pricing policy to preserve the brand’s premium image.
  4. How does Genesis’s depreciation compare to other luxury brands? Genesis vehicles may depreciate faster due to the brand’s evolving market presence and consumer perceptions.
  5. Why are Genesis sales lower compared to other luxury brands? Genesis is still establishing its brand identity and market position, impacting its sales volume.
  6. Does Genesis offer a competitive warranty? Yes, Genesis provides one of the most comprehensive warranties in the luxury segment.
  7. What are the main concerns when buying a Genesis? Key concerns include depreciation, the fixed pricing model, and the brand’s growing market presence.
  8. Is Genesis a good long-term investment? While offering excellent initial value, the long-term return depends on the brand’s market evolution and depreciation trends.
  9. Should I consider a Genesis over more established luxury brands? If you value what Genesis offers in terms of features, performance, and pricing, it’s a worthy contender, but brand perception and resale value should be considered.
Carstyle Crew
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